Posted by unregistered user at 6/4/08 11:14 a.m.

Ha, ha! I wouldn't want to talk either. If it did indeed come in at 20M this is an embarassment and, quite frankly, a gift that Whitepages will regret.

Snapvine was being gonged in the space by others who figured out that calls+messaging might just offer more value.

A brutal exit.

Posted by unregistered user at 6/4/08 11:23 a.m.

I wouldn't call the exit brutal. I'd call it the kind of exit that made logical sense in the circumstance. Far too often a founder's ego prevents them from considering anything less than 75-100 million in an acquisition scenario like this. Instead they spend another year digging themselves into a deeper hole until they eventually lose all of the invested capital. Hats off to Joe for not falling into that trap.

Posted by unregistered user at 6/4/08 11:24 a.m.

Congratulations Snapvine and WhitePages.com! Just ignore Cook's remarks. He's unhappy that he has been relegated to reporting on just rumors because nobody in management will speak with him.

Posted by slaggg at 6/4/08 1:20 p.m.

Hey I like John Cook's reporting. Stop bashing the guy - he does a good job.

On SnapVine - SnapVine used to have a very cool and innovative way to listen to podcasts on your cell phone on the way to work. It is a product that no one has yet been able to match - it was fantastic and I assume scrapped due to telcom costs. I wish they'd have found a way to make that product work because it was a great boost to the commute to have an easy way to bring fresh podcasts to my car.

Posted by unregistered user at 6/4/08 8:28 p.m.

This is probably the lamest merger in quite some time. Strategic fit for WhitePages? You have got to be kidding me. Smacks of the eBay purchase of Skype and look how that turned out!

Posted by unregistered user at 6/4/08 8:58 p.m.

single digits

Posted by unregistered user at 6/5/08 9:41 a.m.

John Cook sure did write a lot about how the two CEO's denied rumors and wouldn't disclose information to him. It sounds as though he was personally affended. Of course they're not going to disclose this information. I think the acquisition is a smart move and it will be cool to be able to leave voicemails on WhitePages.com. Congrats to both companies.

Posted by unregistered user at 6/6/08 8:39 a.m.

Way to go WhitePages.com! I like the bold move in trying to shift your business in a different direction

Posted by unregistered user at 6/6/08 10:51 a.m.

It was just a matter of time.. Every traffic monitor indicates that SnapVine lost its lead a long time ago. That's what happens when the head of marketing has "For Dummies" books piled up on his desk.. Such a shame to see one of the most popular add-ons to myspace flush their opportunity away only to become an odd list of assets for an online telephone book..

Posted by unregistered user at 6/18/08 12:12 p.m.

I interviewed at SnapVine and can tell you that both Joe and their VP of Marketing lacked vision. They had a product that people liked, a ton of capital, and no interest on monetizing on it. They had some ideas, but no vision. Their interview process went something like this.. "So, myspace? Myspace! Have you Myspaced? What do you think of Myspace? Are you a thorough user of myspace? How would you market us? Myspace? Every correct answer was myspace. Not once did anything I brought to the table, make sense until I said myspace. What a joke.

Posted by ysth at 6/19/08 1:12 p.m.

I also interviewed at snapvine, albeit quite a while ago.
I was impressed with their technology and plans. As far
as monetizing goes, sometimes you can have a great product
but just don't hit the market at the right time. That's the
part of the "venture" part of venture capital.

With regard to the comments about John Cook's tone, he's a
reporter. If he's investigating a rumor and one executive
lies to him while another doesn't, well, that's news and
should be reported.