Monster Venture Partners has led a $1 million round in Wishpot, the Seattle startup that allows shoppers to create gift registries based on what they find online or in retail stores.

Curious Office Partners and Italian Web development firm H-Farm also participated. As part of the deal, Rob Monster of Monster Venture Partners has joined the board.

Co-founded by former Microsofties Max Ciccotosto and Alexis Campailla, Wishpot plans to use the new funds for product and business development. It also plans to unveil new analytics tools for business customers.

Last summer, I asked Ciccotosto about competing against Amazon.com's wish lists, which he said has some serious limitations.

"You can add to Wishpot whatever you find, wherever you find it (including on Amazon.com). Also, Amazon wish lists are not designed for social interaction. I can't even comment on an item in a friend's wish list. I also can't choose whom I want to share my list or items with. My list is either public or private. Wishpot is intentionally designed for sharing and interactivity."

More on Wishpot, which competes against the likes of Kaboodle, StyleHive and ThisNext, from that story last year.

Wishpot isn't the only one announcing news today in the online shopping world, with VentureBeat covering the debut of San Francisco-based Wigix. It is offering an alternative to eBay, but also has "watch lists" for certain products.