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The Starbucks annual meeting just completed at McCaw Hall at Seattle Center. The Seattle coffee retailer is announcing a slew of news including the acquisition of Seattle-based The Coffee Equipment Co., a new customer loyalty card and a new social networking service.
Terms of the Coffee Equipment acquisition were not disclosed, but Chief Executive Howard Schultz said that Coffee Equipment's Clover machine "unquestionably delivers the best cup of brewed coffee I have ever tasted and we want to share this experience with our customers."
Zander Nosler, co-founder of The Coffee Equipment Company, said in the press release that Starbucks "is uniquely positioned to change the way the world thinks about brewed coffee." More on the company from this P-I profile.
More on Starbucks' new initiatives from the press release, including the new social network called MyStarbucksIdea.com.
"With the launch of MyStarbucksIdea, we are extending the Starbucks community online and creating a dynamic forum that enables us to capture and act upon our customers' best ideas," said Schultz.
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Forget the ad space altogether. It's time that Microsoft to show the long term vision that created their success in the first place. Clearly there are far more valuable, provocative and lucrative problems for technology to solve than consumer spending and entertainment. It's time for the Blue Monster to think bigger thoughts."
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Posted by unregistered user at 3/19/08 12:42 p.m.
Great idea about the social networking piece, since you have a bunch of folks who may be showing up at the same coffee house but may never really "meet". Another good idea would be to stream video to and from each location and let folks from around the world see (and maybe hear) each other at different stores.