Dave Ross, the KIRO 710 radio personality, had the techies cracking up tonight as the master of ceremonies at the Industry Achievement Awards.

Dave Ross

What really got the crowd of more than 750 rolling was Ross' singing Valentine for Yahoo's Jerry Yang.

"There is someone walking behind you, turn around look at Steve," sang Ross as images of Yang and Microsoft's Steve Ballmer appeared on the big screen.

Later, hearts floated across the screen.

Other zingers from Ross:

"AM radio, now there is a cutting edge technology," said Ross in introducing himself.

Saying that the awards ceremony is all about the future, Ross admitted he is currently living in the future:

"I am 55 now -- I know I don't look it -- so actually I am in the future right now. This is the future. It is what I've been looking forward to all these years."

Ross then added that he remembered the 1964 World's Fair where exhibits included space travel, picture phones and monorails.

Ross noted that Seattle's monorail has the same two stops that it did in the '60s and -- as far as space travel goes -- "I can't even carry a tube of toothpaste on a flight to Spokane."

On one of the big benefits of the Web:

"You can now watch the commercials without having to sit through the game."