PALM DESERT, Calif. -- I've been spending a lot of time tracking the progress of LiquidPlanner at the DEMO conference, but another Seattle area startup has already made a splash.

Blist, which plans to publicly launch its online database in the next few weeks, showcased the utility of its product by incorporating the list of other DEMO participants. Using the DEMO list as a starting point, Chief Executive Kevin Merritt demonstrated how logos, photos, company pitch decks, executives and other information can be added. He then moved on to show how a personal wine collection could be chronicled through blist, complete with logos, personal comments and retailers that sell the wines. A product demo at the company's booth shows how a fantasy football fan could use the product to track NFL quarterbacks. All of the information is searchable.

"Blist is the database for the rest of us," said Merritt, whose startup I covered last October.

Some notable press attention has arrived since Merritt made the pitch here at DEMO, including coverage from PC World editor-in-chief Harry McCracken, GigaOm, ZDNet and WebProNews.

Merritt, who has self-funded blist, said he's been happy with the show. The goal is to continue to test the product over the next few weeks and then open it to the broader community. The consumer version will be free, with small businesses eventually charged about $14 per month per user, he said.