![]() |
« Expedia moving to downtown Bellevue | Main | Koronis raises $20 million »
ShackPrices.com has a new name, Estately.com, and a new business offering, Agent Match, that the Seattle startup hopes will set it apart in the crowded online real estate category.
Co-founder Galen Ward, who launched the real estate search startup last December in Seattle, said the company's new service will attempt to link home buyers and sellers with the best agent for their specific needs. Estately will ask consumers a few basic questions -- whether they are looking to buy or sell, possible price range, type of property, the qualities they desire in an agent, etc.

Then, the company will spit out three potential matches from a list of dozens in Western Washington. Ward didn't give an exact number, but he said they range from those who offer discounted services to full commission agents.
What is interesting about Agent Match is that the company will get paid by taking a 12 percent cut of the agent's commission. That could be off-putting to some agents, but Ward said it is cheaper than the 30 percent to 40 percent referral fees of competing services.
For example, an agent who sold a $500,000 home would pass on $1,800 of the $15,000 commission to Estately. (Assuming a 3 percent commission was used in the transaction).
Will agents want to pay that much? And will consumers trust an online matchmaking service or simply go the more traditional route, asking friends, family members or co-workers for agent recommendations?
One of the biggest client referral systems around is Kirkland-based HouseValues, which passes on leads to agents by asking home sellers to provide personal information in exchange for a free home valuation report. Ward said his company is different because it does not "sell e-mails to the next agent in line" and it is simply motivated by helping consumers find good agents. Estately also leaves it up to the consumer to decide which agent they want to contact.
As to the new name, the decision was pretty simple. Ward wanted to move away from the word "shack." Estately, taken from the word estate, is certainly a much different connotation.
! Login below to post a comment.
Unregistered users, sign up now
Or post anonymously (About this feature)

Click here for a listing of conferences, events and social gatherings in Seattle's high-tech industry. To submit an event for consideration on the calendar, e-mail me here.
Forget the ad space altogether. It's time that Microsoft to show the long term vision that created their success in the first place. Clearly there are far more valuable, provocative and lucrative problems for technology to solve than consumer spending and entertainment. It's time for the Blue Monster to think bigger thoughts."
| May 2008 | ||||||
| S | M | T | W | T | F | S |
| 1 | 2 | 3 | ||||
| 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| 11 | 12 | 13 | 14 | 15 | 16 | 17 |
| 18 | 19 | 20 | 21 | 22 | 23 | 24 |
| 25 | 26 | 27 | 28 | 29 | 30 | 31 |
Recent entries
· Is anyone left at Carillon Point?
· The Nightcap: Speed dating for startups
· Microsoft relaunches Farecast
· Talisma sold to nGenera
· Roundup: Kivati, Xenocode, Web2Storage, etc.
· TheFunded's "top" VCs
· Software CEO released on bail after bison hunt
· TTM scores $20 million debt round
RSS/Web feeds (help)




Blogs
· Business 2.0
· Business Week
· Don Dodge
· Feld Thoughts
· Paul Kedrosky's Infectious Greed
· John Ludwig
· Om Malik
· Market Velocity
· MocoNews.net
· Rain City Real Estate
· Seattle 2.0
· Steve Hall
· Silicon Valley Watcher
· Martin Tobias
· VentureBeat
· VentureBlog
· Venture Chronicles
· Who Has Time for This?
· Xconomy
Publications
· CNet News.com
· Private Equity Week
· Red Herring
· Corante
Organizations
· NW Entrepreneur Network
· Nat'l VC Assn.
· WSA
· Seraph Capital Forum
· Technology Alliance
Other VC links
· Topix.net VC News
· PWC MoneyTree Survey
· VentureOne
Seattle startup bloggers
· Avvo
· Marcelo Calbucci of Sampa
· Cleverset blog
· Mike Davidson of Newsvine
· Farecast blog
· Jobster blog
· Greg Linden
· LiquidPlanner
· Kevin Merritt of Blist
· Mpire
· Robert Pease of MessageGate
· Pluggd blog
· Redfin blog
· RescueTime
· Andy Sack
· Kelly Smith of Curious Office Partners
· David Xue of PixPulse
· Zillow blog
· WhitePages.com
| Company | Amount raised |
| Week of May 19 | |
| GridNetworks | undisclosed |
| Wetpaint | $25 mil. |
| Week of May 12 | |
| Talyst | $20 mil. |
| Week of April 28 | |
| Jobster | $7 mil. |
| ReliOn | $23 mil. |
| Verdiem | $12 mil. |
| Wishpot | $1 mil. |

Pacific Northwest venture capital and equity firms
more

101 Elliott Ave. W.
Seattle, WA 98119
(206) 448-8000
Home Delivery: (206) 464-2121 or (800) 542-0820
seattlepi.com serves about 1.7 million unique visitors
and 30 million page views each month.
Send comments to newmedia@seattlepi.com
Send investigative tips to iteam@seattlepi.com
©1996-2007 Seattle Post-Intelligencer
Terms of Use/Privacy Policy

Posted by mdl123 at 6/28/07 5:44 a.m.
Nice business model. My suggestion to Shawn is that to make this really useful to consumers, include stats about the agents and the properties they have marketed in the past. Some ideas below. These stats would make it much easier to create a close match to the consumer and would enable the creation of a great database of proprietary matching info.
- Average listing price
- Average selling price
- Average price delta (sales vs listing)
- Days on market
- Top 3 markets by zipcode/neighborhood (or % total sales)
- Years of experience
Ultimately, as a home seller, I want an experienced realtor that has a track record of selling homes in my zipcode/neoighborhhod at or above the listing price in a short period of time.