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PeerWisdom, the online health information startup whose $2 million angel round I wrote about earlier this month, has changed its name to Trusera and disclosed some of its backers.
The company, led by former Amazon executives Keith Schorsch and Ruben Ortega, plans to launch its service later this year.
Investors in the deal include Erik Blachford, the former chief executive of Expedia who now runs TerraPass; Christopher Ackerley, a partner at Ackerley Partners; Kim Rachmeler, vice president of worldwide discovery at Amazon.com; Craig Tall, vice chair of corporate development at Washington Mutual; and Benaroya Capital, a Seattle venture capital firm.
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Forget the ad space altogether. It's time that Microsoft to show the long term vision that created their success in the first place. Clearly there are far more valuable, provocative and lucrative problems for technology to solve than consumer spending and entertainment. It's time for the Blue Monster to think bigger thoughts."
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Posted by unregistered user at 6/18/07 8:46 a.m.
YES...now they will succeed. It was their name, and only their name, that was holding them back!