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Zillow.com's new riches

Remember back in the late 1990s when Internet companies could raise piles of venture capital even though they didn't have a product or service on the market?

Those days have returned for at least one fast-growing Seattle Internet company. Zillow.com, the highly secretive online real estate startup that was started by former Expedia executives, recently pulled in $26 million in venture capital financing, according to my story. I discovered the financing -- one of the largest in a Seattle Internet company in the past year -- in a filing with the state. Last October, Zillow announced that it raised money from Benchmark Capital and Technology Crossover Ventures. But at the time, it didn't say how much.

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Now, we know. Total financing in the year-old company, which at this time last year was a germ of an idea, stands at $32 million. The Wall Street Journal, which featured Zillow.com in a story late last week, also cited that figure. So did BusinessWeek.

That's a pretty big war chest for a company that won't say what it is doing.

But Zillow.com Chief Financial Officer Spencer Rascoff said in this blog post that the service will be available by the summer. Summarizing comments from co-founder Rich Barton at last week's Inman News Conference in New York, Rascoff also reported that Zillow.com will rely on online advertising. It also is designed as an online marketing tool for real estate brokers and agents.

That's pretty interesting, given that Kirkland-based HouseValues has built a pretty nice business selling marketing tools to real estate agents. (Could we see another cross-lake rivalry develop in high-tech now that WRQ and Attachmate have merged and RealNetworks and Microsoft have settled their legal squabbles?)

And then there is this little tidbit about how Barton came up with the name "Zillow."

"It means 'zillions' (which represents the immense amount of data in the real estate industry) and 'pillows' (an icon reminiscent of homes)," reports Rascoff, who also serves as vice president of marketing at the startup.

UPDATE: Private Equity Week is reporting that Trulia -- a San Francisco-based online real estate startup -- recently secured $5.7 million in a first round of capital from Accel Partners.

And, now the mystery behind Zillow.com, is getting a bit out of hand. Inman News, a respected online news source for real estate information, recently started a contest to try to guess what Zillow is doing. The winner who comes closest to deciphering the business model will win two passes to the Connect SF conference. Some interesting -- and funny -- comments have already been posted on the Inman News blog about Zillow's intentions.

  • "They will buy Homestore and rename it Zillow," writes one.

  • "Much like Google, they will be making available a dashboard-button for your vehicle that will create a hamburger on demand," writes another.

  • "Zillow - Nationwide network of Segway distributors."

    And then there are some serious guesses.

  • "Zillow will offer the consumer a hybrid of many new models - listing focused. A combination of the ability to source numerous detailed databases of information directly related to the specific property; an automated valuation model for valuing the property, tax records, flood info, title search capability, assessor valuation, schools info, demographics AND Broker / agent information related to the sales success and presence in the proximity of the property and sales activity et al."

  • "Zillow will be a consumer real estate portal. They will have a centralized national database of all property records tied in with satellite and mapping views. Each parcel will have an overlay to clear(ly) outline each property. There, you will be able to access all previous transfers along with tax records, school info and demographics as noted by Ken Jenny from RBSC. They will set up an exclusive partnership with A9 to obtain street level view of neighborhoods. Users will be able to post reviews of their neighborhoods, streets and individual homes and real estate services providers what they like and dislike about them. Also, I think there may be a possibility users will be able to provide feedback on active listings...."

  • "Zillow will most likely be some sort of combination between NY Times property search, Craigslist model of using brokers as target customers to post content, and Ebay system of feedback and self governance for users to review buildings, brokerages, listings and agents."

    Hmmm. The mystery continues.

  • Posted by at January 18, 2006 11:35 p.m.
    Category:
    Comments
    #4474

    Posted by John Bailo at 1/19/06 6:15 a.m.

    I was thinking about the 'slash and burn' financing of the Internet start ups in the late 90s, and how it was turned into some kind of morality play afterwards. Right now, it seems like it was actually the right thing to do. In fact, the market right now is starved for new products and services more than anything, as well as business formation to boost jobs. Flash spending on a bunch of startups would make perfect sense, and since the market has "lain fallow" for five years, the returns should be good.

    #4517

    Posted by MatthewHaines at 1/21/06 3:11 p.m.

    Given Zillow's mission, I don't think they have a lot of choice. They have to do everything. They've stated their mission is to make home buyers happier about the home-buying process. And Rich Barton has stated that they're going to have lots of data, cool tools, and national coverage.

    Can they not have maps? Can they not have sale price information? Can they not have neighborhood information? It's hard to imagine leaving out any of those, given the breadth of their mission.

    But things get stickier when it comes to buyer comments, feedback, and ratings. If brokers were to get negative ratings, they would be very, very upset. Brokers with established reputations will probably do everything possible to avoid being rated. They'll figure they haven't got much to gain but everything to lose.

    Can you imagine the reaction of a seller whose house has negative comments? Yikes! It could get very personal very quickly when someone thinks $50K has been sliced off their sale price from a few sentences tossed off by a cranky potential buyer.

    I've often thought about adding ratings and reviews to PropertyShark, but it just seems like a bundle of trouble. If Rich Barton and Zillow can pull off that trick, then my hat is off to them.

    #36607

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