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Remember back in the late 1990s when Internet companies could raise piles of venture capital even though they didn't have a product or service on the market?
Those days have returned for at least one fast-growing Seattle Internet company. Zillow.com, the highly secretive online real estate startup that was started by former Expedia executives, recently pulled in $26 million in venture capital financing, according to my story. I discovered the financing -- one of the largest in a Seattle Internet company in the past year -- in a filing with the state. Last October, Zillow announced that it raised money from Benchmark Capital and Technology Crossover Ventures. But at the time, it didn't say how much.

Now, we know. Total financing in the year-old company, which at this time last year was a germ of an idea, stands at $32 million. The Wall Street Journal, which featured Zillow.com in a story late last week, also cited that figure. So did BusinessWeek.
That's a pretty big war chest for a company that won't say what it is doing.
But Zillow.com Chief Financial Officer Spencer Rascoff said in this blog post that the service will be available by the summer. Summarizing comments from co-founder Rich Barton at last week's Inman News Conference in New York, Rascoff also reported that Zillow.com will rely on online advertising. It also is designed as an online marketing tool for real estate brokers and agents.
That's pretty interesting, given that Kirkland-based HouseValues has built a pretty nice business selling marketing tools to real estate agents. (Could we see another cross-lake rivalry develop in high-tech now that WRQ and Attachmate have merged and RealNetworks and Microsoft have settled their legal squabbles?)
And then there is this little tidbit about how Barton came up with the name "Zillow."
"It means 'zillions' (which represents the immense amount of data in the real estate industry) and 'pillows' (an icon reminiscent of homes)," reports Rascoff, who also serves as vice president of marketing at the startup.
UPDATE: Private Equity Week is reporting that Trulia -- a San Francisco-based online real estate startup -- recently secured $5.7 million in a first round of capital from Accel Partners.
And, now the mystery behind Zillow.com, is getting a bit out of hand. Inman News, a respected online news source for real estate information, recently started a contest to try to guess what Zillow is doing. The winner who comes closest to deciphering the business model will win two passes to the Connect SF conference. Some interesting -- and funny -- comments have already been posted on the Inman News blog about Zillow's intentions.
And then there are some serious guesses.
Hmmm. The mystery continues.
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Posted by John Bailo at 1/19/06 6:15 a.m.
I was thinking about the 'slash and burn' financing of the Internet start ups in the late 90s, and how it was turned into some kind of morality play afterwards. Right now, it seems like it was actually the right thing to do. In fact, the market right now is starved for new products and services more than anything, as well as business formation to boost jobs. Flash spending on a bunch of startups would make perfect sense, and since the market has "lain fallow" for five years, the returns should be good.