Think what you will about Barack Obama's political clout. His dominance of the Internet is second to none.

This week, his campaign site -- which had consisted of a few videos and photographs before he announced his candidacy last Saturday -- transformed.

The result is not your daddy's campaign site. I'd say it looks a lot more like your kid's. Complete with groups, member profiles, blogs -- the social networking works.

Score one for Obama. The phrase "hit the nail on the head" comes to mind -- as a gross understatement.

The Chicago Tribune elaborated on the Illinois senator's groundbreaking site, its resemblance to MySpace and Facebook and how it signals yet another front in the transformative struggle between Internet innovation and politics-as-usual (in case you've been in a cave the last year, the Internet is winning, by a bajillion percentage points. Really. A bajillion.).

All this brings to mind what Phil Noble of Politics Online told Jon Gordon of the the public radio show Future Tense last month: that Obama would be to the Internet what JFK was to television.

I think he may be the John Kennedy of the Internet. Kennedy was the first guy who understood how to use television and really set the standard for TV and politics. And I think Obama may be that candidate for the Internet.

(Click here for the four-minute podcast)

Howard Dean was the first politician to tap the Internet's goldmine of organizing power. But could Obama could be the best?