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Podcasters think ahead

There's good reason to get swept up by all the hype about MySpace and YouTube. About the rise of bloggers and vloggers and Internet communities. About how anyone with a cool idea can take it online and be a star. Get an audience. Make an impact.

It's what Time Magazine called an online revolution when it proclaimed you, the everyday online user, Person of the Year.

Two locals in the know see beyond the hype. And they advise others to do the same, before it's too late.

"The hype bubble will burst," Seattle author Steve Mack told a group of about 50 members of the Seattle Podcasting Network last Thursday. "The novelty is going to wear off."

The group gathered at Microsoft Studios in Redmond to hear Mack and blogger Chris Pirillo muse on the future of their craft and the ever-changing online world where it currently thrives.

Mack is the author of "Streaming Media Bible" and "Podcasting Bible," due out next week.

Pirillo, a celebrity among bloggers and self-described geeks, agreed with Mack: the more regular-Joe blogs, videos and podcasts that go online, the harder it is for any of it to stand out purely on its own merit. And people are already getting tired of searching so broadly for what interests them online, Pirillo said.

"I'm not interested in everybody. I can't be interested in everybody," Pirillo said. "I need filters. There's too much going on."

All that would make it harder for bloggers and podcasters to get an audience. Mack predicted that as many as half of all podcasts could be gone next year.

And those that rise to fame and profit will have to do it through marketing.

The m-word stopped me. Marketing.

Marketing?

But isn't this revolution about people making themselves heard online with no effort, at no price? People link to people who link to people. That's how it's done. What is this about marketing?

But the podcasters seemed to know better. During a Q&A, they asked both Mack and Pirillo, whose blog is the first thing that comes up when you search for "Chris," for tips on how to make it.

2007 could be a very different year.

By the way, while many are just getting into online communities, Pirillo is showing symptoms of social networking fatigue. "I'm so tired of social networking. I don't want to have any friends anymore," Pirillo said at last week's panel discussion. "I'm on so many social networks -- I've got 50,000 places to add the same friends!"

Social networking blog Mashable is tracking some sites that might solve the multi-network problem.

For now, Pirillo has a lot of profiles to update.

Visit the Seattle Podcasting Network's site to hear the 69-minute podcast from last Thursday's discussion and get links to member podcasts.

Posted by at January 24, 2007 7:04 p.m.
Comments
#22316

Posted by stugotsn at 1/25/07 11:02 a.m.

Pirillo and Mack are talking a "dog bites man" story here.

It's been obvious for years: There are 18 jillion blogs in the world, and let's be honest, 90% of them are drivel. E.g., Why should I care about Jane Doe's opinion of Iraq?

Blogs must be viewed as tools toward an _end_. They're tools. Every blogger should ask themselves, "What's the concrete purpose for this blog?" If you don't have one, you shouldn't publish. (Or if you do, acknowledge that it's a vanity project and don't be surprised if you have three visits a month.)

Most bloggers don't realize that their opinions are just not very interesting. This lack of realization is quite puzzling when you stop to think about it. It's not that their opinions are "wrong", it's just, so what? Person X thinks that issue Y is terrible. So what? I think the US has too many nuclear devices. I think Bush is a moron. So?

And as for social networks, this is another news flash from the Duh department. They're _all_ proprietary. You can't transfer your network from one social network server to another. (E.g., you can't transfer your LinkedIn list to MySpace.) Not unless you are a Python hacker and like writing hairy scrapers. That's been clear from day 1.

It's staggering how many social networking-based sites there are. I think it was either Fast Company or Business 2.0 that ran a story on them a couple of months ago. I opened to it expecting to see a list of, oh I don't know, maybe 10 sites. There were something like *40* listed, and I hadn't heard of half of them. Surely they can't all survive. How many can the market support?

#22328

Posted by Steve Mack at 1/25/07 11:59 a.m.

Stugotsn -

We were responding to questions regarding the Time Magazine "Person of the Year" cover story, and we both rolled our eyes. We were just trying to keep everyone's feet on the ground, while also pointing out the fact that podcasting (and of course blogging) are great tools, but if you don't have a good story, no one is going to care.

There's going to be a lot of consolidation in the nascent podcasting industry this year, much like the streaming media wave that preceded it. Doesn't mean it's all going away, more that the good podcasts and god business models will (hopefully) rise to the top. Will do the entire industry a world of good.

My two cents.

#22329

Posted by stugotsn at 1/25/07 12:24 p.m.

Ah, OK. I get you.

The Time PoTY was silly. But then most Time PoTY issues are silly. Jon Stewart did a crack-up of it on The Daily Show.

Someone once said, "Life is for people who can't read. Time is for people who can't think." You have to be old enough to remember Life magazine for that quote to make any sense.

#22342

Posted by unregistered user at 1/25/07 3:17 p.m.

I think that people should post blogs. The problem is finding the blogs that fit your needs and help you to become a better person in life, politics, and whatever you are interested in. That's pretty much what podcasts do but with audio instead of words.

I think the problem with this (and the entire internet) is how we have to sift through the information and find true, honest, or entertaining items that we will read or listen to. That's why I listen to podcast. I think many podcasters want to bring out something we are interested in and want to find those who like it too. Podcasters also would like to make money from it, but a lot of us accept the notion that they may have to keep their day jobs.

People like social networks because that's what the internet is all about. People talking to others about the information they have. It's now become so easy that everyone can do it. We will have to wait till those who tire of updating 50 sites finally get to a more manageable number.

Also I'm a podcaster so I may have a skewed opinion.

#22362

Posted by Steve Mack at 1/25/07 5:29 p.m.

Hah! Love the quote about Time magazine. I'm a big Gore Vidal fan, and his hatred of Time knows no bounds.

As for information overload in the post above, we also talked about that. While I think "Web 2.0" is over hyped, it does point to possible solutions. YouTube is a perfect example of why relying on the "wisdom of the crowds" can be a recipe for disaster. And that's why smaller, more focused communities (I mentioned www.VodPod.com at the meet-up) are far more effective.

And that's why I think podcasting has a healthy future. Folks will congregate around the good ones. Just ask Ze Frank.

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