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Echoing comments made by Bill Gates last year, Microsoft CEO Steve Ballmer had some provocative things to say about the future of print media in an interview with the Washington Post yesterday. In short, he said, they'll be dead in a decade. Here's an excerpt from the transcript:
What is your outlook for the future of media?In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down -- my opinion.
Here are the premises I have. Number one, there will be no media consumption left in 10 years that is not delivered over an IP network. There will be no newspapers, no magazines that are delivered in paper form. Everything gets delivered in an electronic form.
10 years?
Yeah. If it's 14 or if it's 8, it's immaterial to my fundamental point. . . . If we want TV to be more interactive, you'll deliver it over an IP network. I mean, it's sort of funny today. My son will stay up all night basically playing Xbox Live with friends that are in various parts of the world, and yet I can't sit there in front of the TV and have the same kind of a social interaction around my favorite basketball game or golf match. It's just because one of these things is delivered over an IP network and the other is not. . . .
Found that link via Romenesko's Media News, the media industry's virtual watercooler. One reader there, Alex Dering, acknowledged that print media will decline but disagreed with Ballmer's contention that they will go away completely. Wrote Dering:
[T]here are just too darned many places where print cannot be replaced.In-flight magazines, comic books (and graphic novels), dictionaries, books, trade publications for niche markets, etc.
Rather amusingly, the original response I wrote was eradicated when my Microsoft machine froze up before I could hit "submit." This is a common problem with Mr. Ballmer's product, and part of why I'll see you all back here in 10 years for the listing of (some) of the newspapers and magazines still delivered in paper form.
Separately, in the realm of trivia, the article delivers the news that Ballmer's favorite TV show is "Lost." On that subject, the Microsoft CEO differs with Gates, who has previously identified "24" as his favorite.
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Posted by seandr at 6/5/08 6:52 p.m.
With Ballmer in charge, there'll be no more Microsoft in 10 years either.