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Microsoft today relaunched Farecast, the online travel prediction site that it acquired last month. The company also confirmed plans for its "Live Search cashback" program, details of which we reported in the paper this morning Tying the two together, Microsoft also said it's considering a cashback program for the Farecast site, as well.
"Microsoft will explore the possibility of also incorporating a cash rebate option for travel services booked and purchased through Live Search Farecast," a company representative said in an e-mail message.
I'm over here in Redmond this morning, at Microsoft's annual conference for online advertisers, waiting for presentations by Bill Gates and Microsoft search engineering chief Satya Nadella. Among other things, they're expected to formally announce and detail the Live Search cashback program. I'll be posting updates as the day progresses.
Update, 11:10 a.m.: Nadella launched into a demonstration of the Farecast program with a joke: "Of late," he said, "a lot of us have been booking flights from Seattle to San Francisco, in search of deals."
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Microsoft, you really need to start looking for revenue elsewhere. Resorting to bribing users to use your products and services is just plain embarrassing.
-- Reader on Microsoft offers 'perks' to search users
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Posted by unregistered user at 5/21/08 3:15 p.m.
Why would MS try to re-brand Farecast? Many people felt Farecast was a great niche brand in and of itself. Does Microsoft feel that if they don't have one of their own brands attached to it it isn't really theirs? You could argue that the Live Search brand isn't that great of a brand right now and could even detract users from Farecast...
Look at YouTube as an example. (I realize Farecast is a bit smaller). When you go to YouTube.com you don't see any Google-ness on the site at all. In fact, if you didn't know better you would not realize Google purchased them.