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A job listing on Microsoft's public employment Web site confirms the existence of a secretive Windows Mobile project, dubbed ELive Mobile, and describes in more detail the company's plans to connect its mobile-phone technology to other Microsoft products through a "unified entertainment service." Based on the description, it appears to be related to what Andy Lees, the new Windows Mobile chief, was alluding to when I spoke with him recently. Here's an excerpt from the listing:
Are you passionate about delivering on the vision of "Connected Entertainment"? Do you dream about having a mobile phone based entertainment experience powered by a unified entertainment service across devices such as Zune, Xbox and PC? If yes, come join ELive Mobile team!The Elive team is embarking on the mission to create a "Connected Entertainment" experience, realized through ELive service, that spans multiple devices such as Zune, Xbox, PC and Mobile phones. To complete this vision, we must ensure that the ELive "Connected Entertainment" experience is available on mobile handsets - the most ubiquitous, most personal and most used devices in the world. We are a rapidly growing, V1 product team with great opportunities for motivated individuals!
We are looking for an exceptional Senior SDE [Software Development Engineer] to lead the design and delivery of mobile entertainment experience for ELive. You will drive technical product design across a wide set of feature areas and create detailed design specifications. You'll write cross platform, robust, reliable, secure, and high performance code on mobile platform across one or more feature areas like audio/video rendering, downloading/streaming content, web service integration, user experience, etc. You'll also work closely with design, PM and test teams to drive execution of these features.
The listing, dated Feb. 23, goes on to describe the job requirements. There's also a similar listing on the site, using the same language but dated a couple of days earlier.
Filling in more of the picture, Mary Jo Foley reports today that she is also hearing the "eLive" name. This is unconfirmed, but I'm hearing separately that eLive Mobile stands for "Entertainment & Live Mobile," and that the group is recruiting heavily inside Microsoft. I haven't been able to confirm if there's a connection to the rumored Windows Mobile "Pink and Purple" project, but it's possible that it's all related, or perhaps different pieces of the same overarching vision.
Separately, the Windows Mobile team made a series of announcements at the CTIA Wireless show in Las Vegas today, including the unveiling of Windows Mobile 6.1. See this Associated Press story for more details.
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I think taking a larger share of Facebook would be a good move. Facebook is preparing itself to be the platform of the web and this is exactly what MS needs. Also incorporating facebook services with outlook and hotmail could be extremely useful. Unfortunately, a complete buyout would put MS's name behind the service which could turn users away (as fickle as young people are) so, like the previous 250 million investment, it would need to be quiet."
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Posted by unregistered user at 4/1/08 1:49 p.m.
In other words, it was all vaporware and they haven't even *started* on the code yet. Unbelievable. Also, do you think they bothered to check who else uses the name Elive? I see several, including one Linux distro:
http://www.elivecd.org/
Great naming call. Not. No wonder the iPhone is still a year ahead of everyone else.