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Microsoft's Greatest Hits: Top 5 internal e-mails

Bill Gates seemed to draw on personal experience a few years ago when he pointed out one of the biggest risks of modern communications.

"Today, if you e-mail things around, it's very typical for the information to go far and wide," the Microsoft chairman said in a 2003 address to a conference in Seattle. "The next thing you know, it's in the newspaper."

Well, it happened again this week. As documented here in recent days, a federal judge overseeing a class-action lawsuit against the company unsealed a trove of internal Microsoft e-mails turned over as part of the case. The messages provide a new glimpse into Microsoft's behind-the-scenes dealings. But it's hardly the first time.

Here, then, in no particular order, is our list of the top 5 Microsoft e-mails of all time -- the messages they never meant any of us to read.

  • January 2004: Jim Allchin's Mac "rant." Click here to read.

    Allchin, then the Microsoft Windows chief, sent this self-described "rant" to Gates and Microsoft CEO Steve Ballmer in the midst of the company's work on Longhorn, the code name for the operating system that would become Windows Vista. The message, with the subject line, "losing our way," outlined Allchin's frustrations at the time:

    I am not sure how the company lost sight of what matters to our customers (both business and home) the most, but in my view we lost our way. I think our teams lost sight of what bug-free means, what resilience means, what full scenarios mean, what security means, what performance means, how important current applications are, and really understanding what the most important problems [our] customers face are. I see lots of random features and some great vision, but that doesn't translate onto great products.

    I would buy a Mac today if I was not working at Microsoft.

    The message was disclosed during the company's Iowa antitrust trial. After it surfaced, Allchin said he was "being purposefully dramatic in order to drive home a point," and that the development process was dramatically changed after he sent the message.

    Honorable mention goes to another Allchin e-mail that surfaced during the Iowa trial, with the provocative subject line, "sucking on media players." Read it and the ensuing exchange here: PDF, 2 pages.

  • August 1997: Jeff Raikes to Warren Buffett. Click to read PDF.

    Raikes, who plans to retire from the company later this year, sent this e-mail to the iconic investor as an academic exercise, of sorts -- outlining Microsoft's business strategy in an effort to demonstrate to Buffett the value of the company as an investment. Among other things, Raikes highlighted the dominant market position of Windows and described the "pricing discretion" that Microsoft has been able to exercise.

    "In some respects I see the business characteristics of Coca Cola or See's Candy as being very similar to Microsoft," Raikes wrote, referring to two of Buffett's high-profile investments. "E.g. in FY96 there were 50 million PC's sold in the world, and about 80% of them were licensed for a Microsoft operating system. Although I would never write down the analogy of a 'toll bridge,' people outside our company might describe this business in that way."

    Raikes added later, "There is an R&D charge to the business, but I'm sure the profits are probably as good as the syrup business!"

    The message didn't turn Buffett into a big tech investor, but it was helpful to plaintiffs pursuing the company on antitrust charges. It surfaced years later as evidence in a class-action suit against Microsoft in Minnesota.

  • August 1998: Internal Microsoft memo on open-source software, outlining the competitive threat. Click here to read.

    This was the first in a series of leaked Microsoft memos received by open-source guru Eric S. Raymond. They're known as the "Halloween" documents because that's when the first of them surfaced.

    The memo is notable in part because it marked Microsoft's rising awareness of open-source software, such as the Linux operating system, developed by a worldwide community of programmers. It also showed how the company was thinking about protecting its business from Linux, with bullet points including, "Fold extended functionality into commodity protocols / services and create new protocols."

    In an online response at the time, Microsoft said the documents "do not represent an official Microsoft position or road map," describing them as "technical analyses written by a staff engineer that represent the thoughts of one individual at one point in time."

  • 2006-07: Windows Vista e-mails. Click for PDF, 158 pages.

    Made public this week, these e-mails reveal the behind-the-scenes deliberations over the "Windows Vista Capable" designation, suggesting that Microsoft lowered the standards for that classification to appease Intel, over the objections of some Microsoft executives and others in the industry. The messages also illustrate the problems that some Microsoft executives experienced with Windows Vista on their own computers.

    "We need to be clearer with industry and we need to decide what we will do and do that well and 100% and not just do a little of everything which leaves the [Independent Hardware Vendors] in a confused state," wrote Steven Sinofsky, the new Microsoft Windows chief, in a February 2007 e-mail made public as part of the batch.

    Those documents were produced while the plaintiffs in the Windows Vista case were seeking class action status. Now that the suit has been granted that status, the plaintiffs' lawyers are expected to seek additional documents as the case proceeds toward trial.

  • April 1987: Bill Gates, "Microsoft is #1." Click here to read.

    This message differs from the others in that Microsoft itself now makes it available for historical reference, but it's clear that Gates meant it for an internal audience at the time. Sent to executives including Raikes and Ballmer, it's notable because it marks the moment when the Microsoft co-founder recognized the company's rise to the top spot in the industry.

    The full text:

    As conservative as we are about self-congratulations and celebrating our achievements, I have to say, as today went on, I got pretty excited about the fact that we are now the number 1 software company in every respect (sales, profit, units, leadership, people...) In fact when I think of Lotus's statement at the introduction of their annual report where they say "there is increasing evidence that LOTUS is the preferred vendor, the preferred investor and the preferred employer," I think they are kidding themselves. We didn't just have somewhat higher sales that they did – we had $14M more in sales which puts us ahead for 3, 6, 9 and 12 months (I think). Of course their sales may go past ours again and it's not really our goal to be #1, but I do get a real kick out of the (fact) that their big distraction of being the largest is being taken away BEFORE WE HAVE EVEN BEGUN TO REALLY COMPETE WITH THEM. Actually, I found out these numbers about 5pm, so I've been enjoying it for only 6 hours and it will be a fact of no importance in a few days but I think it's really great.

    For the record, this list doesn't include some key Microsoft memos, such as Bill Gates' "Internet Tidal Wave" (PDF) and "Trustworthy Computing" e-mails, that were widely published as a means of communicating with the industry and the public.

    Agree or disagree with our choices? Comment below.

  • Posted by at February 29, 2008 1:21 p.m.
    Categories: , , ,
    Comments
    #103275

    Posted by unregistered user at 2/29/08 2:21 p.m.

    You missed the emails in the Digital Research (by then Caldera) v.s. Microsoft anti-trust trial (which ended up with Microsoft paying to shut it down without coming to a verdict).

    bits are here: http://www.ariplex.com/tina/tcfact01.htm

    QUOTE:

    Exhibit 198 (emphasis added)

    246. On September 30, 1991, Cole put the question explicitly to Silverberg and Barrett as to how and where Windows 3.1 would be designed intentionally incompatible with DR DOS:

    It's pretty clear we need to make sure Windows 3.1 only runs on top of MS DOS or an OEM version of it. I checked with legal, and they are working up some text we are suppose to display if someone tries to setup or run Windows on a alien operating system. We are suppose to give the user the option of continuing after the warning. However, we should surely crash at some point shortly later.

    [ENDQUOTE]

    Several mentioned intentionally crippling the software. They had a logic bomb so the Windows 3.1 beta would crash with DRDOS. Calling microsoft would say they didn't test compatibility, but it was encrypted and very specifically tailored. In the series they also discuss making Lotus crash after a few minutes running under Windows so they could tell people to move to the much more reliable MS Office.

    #103558

    Posted by unregistered user at 3/1/08 7:33 a.m.

    good job the caldera statement of facts was mirrored... the original website has ceased to exist... amazing how documents that are inconvenient to Microsoft manage to "disappear" over time...

    #103562

    Posted by unregistered user at 3/1/08 7:54 a.m.

    Further nominations for this august list:

    Bill Gates: "Security as a lock in"
    edge-op.org/iowa/www.iowaconsumercase.org/011607/6000/PX06105.pdf

    J. Allchin on Apple: "We were smoked", "We are being clocked"
    edge-op.org/iowa/www.iowaconsumercase.org/011607/7000/PX07219.pdf
    edge-op.org/iowa/www.iowaconsumercase.org/011607/7000/PX07255.pdf

    How about FUD as an official business tactic in 1990, to combat DR-DOS?
    edge-op.org/iowa/www.iowaconsumercase.org/011607/0000/PX00425.pdf

    Or FUD as an official tactic in 2002, to sell in developing countries? (page 16)
    http://edge-op.org/iowa/www.iowaconsumercase.org/011607/9000/PX09685.pdf

    #103593

    Posted by D.E. at 3/1/08 9:46 a.m.

    Uh, "Shrimp and Weenies"?

    #103669

    Posted by unregistered user at 3/1/08 2:54 p.m.

    Microsoft investors would be wise to leave the sinking ship ... sooner rather than later.

    #103674

    Posted by rptizzle at 3/1/08 3:29 p.m.

    I think it's so ironic that these emails have become public. MS has one of the biggest internal email networks in the world. You'd think that if a company was being careful to protect itself, that it'd be MS.

    Anyway, MS employees are generally pretty smart people. I'm pretty sure that now that this has happened, that they'll think twice before sending out an email; the second thought being "what if this message is ever read by the public?"

    This will change greatly the way people write internal email. Next time we read internal email that became public due to an investigation I'd not trust that the messages are so truthful - perhaps they are manipulated by minds who now understand that these messages can also be ready by the public.

    #103794

    Posted by unregistered user at 3/2/08 7:24 a.m.

    Microsoft's strategy towards ISVs:
    http://www.groklaw.net/article.php?story=20071023002351958

    #103847

    Posted by unregistered user at 3/2/08 10:47 a.m.

    Microsoft will kick Google's butt. And, Yahoo will kick Google's. Ultimately, Sun will emerge as a winner... wait and see!

    #104510

    Posted by douglas_goodall at 3/4/08 9:29 a.m.

    This article caught my eye but most of the links are now dead. The 158 page pdf is still there, for now, but the rest are very spotty. I think the article should have been checked for the accuracy of the embedded links.

    #120493

    Posted by unregistered user at 4/22/08 5:09 p.m.

    Sun is a high-end hardware and software manufacturer, they are in a different market than Microsoft is. Microsoft is mostly oriented on consumer and small business markets. And yeah, keep thinking that Microsoft will kick Google's ass. Google has money to spend on stuff like Summer of Code, Google Code, Google API, YouTube, Android and all their April's Fool hoaxes... When a company has enough money to throw at these things, you know it will take something really big (bigger than Microsoft) to knock them out.

    I for one welcome Google Global Domination (Beta).

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