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Given the sensitive nature of the topic, Ballmer seemed to be careful in choosing his words. He said three times that it was a good question before he continued ...
There's really three large players in the online world, and yet when you stop and look at it from a revenue perspective increasingly there's just one strong player, and if you actually look at it, most of what people do online is very fragmented. It's not like people spend most of their time at MSN or Yahoo or Google or anyplace else. So the Web is kinda big. Some things are a little concentrated, but from a revenue and sales standpoint of advertising, Google is really the big guy out there.What our goal is, is to provide, what I would say, great innovation and great competition, particularly in the search and advertising area, to Google. ... There's already about $40 billion a year sold in search advertising, and in our desire to be a world leader in Internet search and Internet advertising, it helps us a lot to acquire Yahoo.
What are the challenges? There's a group of 13,000-plus people who work at Yahoo, and they have their goals and their ambitions and their desires and their thoughts and their software and their everything else, and we have to kind of mate up their goals, desires and ambitions with the goals, desires and ambitions of people here, and that's generally referred to as the integration process. If we do that well ... that will be a very good thing for customers, our shareholders, etc., and if we do that poorly, we probably shouldn't have tried this acquisition, so really doing that well is a high priority, and we're really focused in on it -- assuming that Yahoo accepts our bid, which has yet to happen.
Ballmer was speaking slightly before 10 a.m. Pacific time, and his last comment remains true as of early afternoon: Still no word from Yahoo's board, despite a report earlier today that it's meeting to discuss the bid.
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Posted by unregistered user at 2/9/08 7:55 p.m.
That was a great question but an even better answer.
I feel Yahoo is making a big mistake rejecting the bid from Microsoft. It is true that Yahoo is undervalued right now but that is because of the people onboard. After Microsoft teams with Yahoo and takes battestations agaist Google only then will we see the real value of Yahoo. Together Microsoft will destroy Google I cannot imagine why Yahoo would reject this bid as it is the boost they needed. I can only imagine that the shareholders are furious.