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A story on the WindowsSecrets.com points out this morning that almost all of the services offered by Microsoft's $9.95-per-month MSN Premium service have been duplicated by free services available through Microsoft's Windows Live and Windows XP or Windows Vista. The story, by Scott Dunn, challenges the company for not actively informing MSN Premium customers about the availability of free equivalents.
Some MSN Premium customers might like the notion of getting the various services in a package, rather than piecemeal in Windows and Windows Live. But is the convenience of a unified service worth almost $120 per year, when similar services are available free?
"Microsoft and its ISP partners should be more honest when selling customers a 'premium' subscription service that can easily be accessed for free," said Brian Livingston, WindowsSecrets.com editorial director, in a news release about the story.
On the other hand, Ina Fried of CNet News.com points out that many people using MSN Premium are getting it at little or no cost through Internet service providers who make deals with Microsoft. She concludes: "For me, this all points to the fact that Microsoft has some legacy issues it needs to deal with and highlights the benefit that the Microsoft vs. Google war is having for consumers."
I've asked a Microsoft representative for comment, and I'll update this post depending on the response.
Update, 1:55 p.m.: Here's Microsoft's statement on the story.
MSN Premium was designed to appeal to a different audience than the free Windows Live services and we continue to support this service and our subscribers. MSN Premium offers customers a single integrated client experience that simplifies web access, multiple accounts, service integration, and access to information via the "Dashboard." While Windows Live includes many comparable services, MSN Premium includes software as part of the subscription, including Encarta Premium, and offers additional functionality such as download manager and SpySweeper. Many customers are also attracted to MSN Premium's advertisement-free experience, while Windows Live services are ad-funded.
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Microsoft, you really need to start looking for revenue elsewhere. Resorting to bribing users to use your products and services is just plain embarrassing.
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Posted by unregistered user at 1/3/08 10:54 a.m.
Does MSN Premium content have advertising ? No (I think)
Does the "free" Windows Live Services have advertising ? Yes