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A couple of days ago on his P-I reader blog and 8bitjoystick.com, Jacob Metcalf reported that "Halo" developer Bungie Studios is splitting from Microsoft. He cited a friend close to someone who works at Bungie, and he reprinted an e-mail to support the assertion.
I dug into this myself earlier in the week, after seeing his post, but I wasn't able to get independent confirmation from anyone inside. Nor did Microsoft's official response clarify anything: "There's been no such announcement. We continue to celebrate the tremendous success of the global phenomenon that is Halo 3."
Tuesday, I interviewed Robbie Bach, president of Microsoft's Entertainment and Devices division, about the latest Zune devices. Before the interview ended, I asked directly if Microsoft and Bungie are splitting. I'm printing his response here not because it provides an answer but because I know people will want to see what he said:
"There's nothing more to say (beyond the official statement). It's like, three weeks ago, somebody asked me, are you guys buying -- who was it we were buying three weeks ago? -- RIM. Then last week it was we were buying Facebook, and next week we're going to be buying, you know, a country someplace. It's just one of those things that's out there."
Right. But is it true? Here's what Bach said:
"The problem is, I can't comment one way or another on any of these rumors. Because then, every time you ask me a question about a rumor, I have to comment definitively, and there's times when I don't want to, and times when I do want to. I just don't. You should interpret it that way. You should interpret it as a neutral 'don't.' "
In the meantime, GameInformer.com reports that its own source "close to Bungie" is corroborating the story. Jacob follows up in this post, standing by his original report.
There's lots of speculation about why Microsoft and Bungie would do this -- if they actually are doing it. My first thought was that it seemed unlikely, given the noticeable financial boost that Bungie has provided the company, through Halo. But if key Bungie personnel were determined to leave, giving Microsoft no guarantee of a future relationship, it's conceivable that the company could work out some sort of amicable split, maintaining a business relationship, as a compromise.
Again, that's purely hypothetical on my part. I'll be curious to hear what everyone else is thinking about this.
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I think taking a larger share of Facebook would be a good move. Facebook is preparing itself to be the platform of the web and this is exactly what MS needs. Also incorporating facebook services with outlook and hotmail could be extremely useful. Unfortunately, a complete buyout would put MS's name behind the service which could turn users away (as fickle as young people are) so, like the previous 250 million investment, it would need to be quiet."
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Posted by 8bitjoystick at 10/3/07 12:06 p.m.
My source has a position that puts them in a reliable chain of information directly out of the inner working at Bungie and has no reason or motive to be pulling my leg. I can't publicly talk about my sources inside Bungie/Microsoft because I don't want to compromise their relationship with their employer and the companies that they love. The more I say the easier it would be to point fingers so I am shutting up for their sake.
I am willing to look like a liar, rumor monger and crazy blogger to protect my source but I'll am sticking to what my source told me.
I know that Bungie is owned by Microsoft but they have kept a unique culture and were not directly assimilated back in 2000. Bungie employees are not typical "Blue Badges" and that is another reason why the idea of them wanting to separate from Microsoft is a realistic possibility.
I don't think that Microsoft wants Bungie to leave and I honestly think that the ink is not dry on what ever documents detail their future arrangement between the two groups. Also this week was the roll out of the new Zunes and people that would normally be dealing with stories like this were working on the Zune rollouts… (It still does not work on Mac OSX).
Either way Microsoft will either officially state their future relationship with Bungie… We just don't officially know what that is going to be but unofficial channels are saying some interesting things.
Jake Metcalf