Microsoft marketing and weblogs
Microsoft's Robert Scoble was the keynote speaker at the Blog Business Summit in Seattle this morning.
At one point after Scoble's speech, during a session featuring Chris Pirillo and Marc Canter, the discussion turned to the subject of weblogs vs. more traditional forms of corporate marketing. Someone in the audience asked, essentially, if anyone in marketing at Microsoft had lost their jobs under the assumption that weblogs like Scoble's were creating a more effective connection, or conversation, between the company and the outside world.
"Not yet," Scoble answered.
For a more comprehensive overview of the conference so far, Brian Chin wrote a good summary and analysis of the morning's sessions.
Posted by Todd Bishop at January 24, 2005 03:00 PM
One thing we can agree on: Todd Bishop writes one of the best business blogs around and is using the media, within the framework of the PI, very well.
