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September 23, 2004The rest of the mottoSteve Ballmer talked about a wide range of issues, including his vision for continued innovation in the software industry, during his keynote address last night at the 20th anniversary celebration of the WSA, the tech trade group formerly known as the Washington Software Alliance. But one of the most interesting moments came when the Microsoft chief executive told the story of how the company came up with its original and famous mission statement. Here's the audio clip, which runs about 1:33. (Real | Windows Media | MP3) It's an interesting inside story. But beyond that, you'll notice in listening that Ballmer says the mission statement was, "A computer on every desk and in every home." That's the way Microsoft executives tend to refer to the original mission these days. But in fact, people who have been following the company since the early days point out that the stated goal was actually, "A computer on every desk and in every home, running Microsoft software." In an October 1995 interview with Fortune magazine, for example, Bill Gates said: " ... I still believe in our vision -- a computer on every desk and in every home, all running Microsoft software." By 2000, after the company became embroiled in antitrust disputes, Gates had dropped the phrase, as reflected in an essay marking the company's 25th anniversary: "When we started Microsoft, we always thought we'd remain a relatively small company. Even though we had dreams of putting 'a computer on every desk and in every home,' we didn't fully appreciate how much software people would really need." Freelance journalist Paul Andrews, the co-author of the "Gates" biography, is among those who have noted this evolution in the past. Is dropping the last phrase a conscious choice, a subconcious shift, or merely a nod to brevity? Your opinion about that probably depends on your feelings about the company. But clearly, as Microsoft has grown from brash start-up to dominant industry force, achieving a PC operating system monopoly and practically accomplishing the stated goal of the now-omitted last phrase, the notion of the company striving to have every computer running Microsoft software has taken on a much different meaning. Posted by Todd Bishop at September 23, 2004 12:16 PMComments
The original goal (with, I believe, the part about "Microsoft software" being on all those computers) is enshrined in bronze in the sidewalk in front of the original cafeteria building at the Microsoft campus. A friend always referred to it as "world domination plaza." MS has a history of competitors and individuals scoffing at it, asserting that the company will never overcome limitations in its products in one area another. Remember Novell and Unix vendors practically jeering MS over its first efforts at networking? Also up until Win XP, people chided MS over the reliability of its OSs - which is now no longer an issue. One important thing to note is that Windows now actually has slightly better security than most OSs including Mac OS X and Linux. There is just the widespread perception that this is not the case. I believe MS will in time make Windows become that much more secure than it is today, then MS detractors will just have to find something else about Windows to complain about. Posted by: P. Douglas at September 26, 2004 06:55 AMP. Douglas writes: "One important thing to note is that Windows now actually has slightly better security than most OSs including Mac OS X and Linux." What are you basing that statement on? Quantitative data? Personal experience? Posted by: Todd Bishop at September 26, 2004 10:47 AMTodd Bishop writes: "What are you basing that statement on? Quantitative data? Personal experience?" I'm basing it on the web page you are taken to by this link: http://www.techworld.com/security/news/index.cfm?NewsID=1798&Page=1&pagePos=5 An excerpt from the web page is as follows: "For example, Windows security holes generally receive a lot of press because of the software's popularity, but the statistics show that Windows isn't the subject of significantly more advisories than other operating systems. Windows XP Professional saw 46 advisories in 2003-2004, with 48 percent of vulnerabilities allowing remote attacks and 46 percent enabling system access, Secunia said.
Interesting. Thanks for the link. Posted by: Todd Bishop at September 26, 2004 03:43 PMInteresting, but ... Apple seems to have a better record of more aggressively releasing fixes for security problems. And, due to the near universality of Windows on desktop PCs, security flaws in Microsoft products have the potential to do much more damage than security flaws on the Mac or Linux systems. When did you last hear of a new virus on OS X that threatened to clog the Internet with junk e-mail or crash web sites? Of course, if OS X or Linux became the dominant operating system then the tables would be turned. It's nice (and a little smug) for we OS X users to watch Windows users struggle with these constant security problems. But ... our turn may be coming! My thought: We need new thinking on how to protect ALL operating systems and make security flaws a non-issue. I'm not sure what that new thinking or new direction is (I'm not a software engineer) but someone will find it. Posted by: Prospero at September 28, 2004 08:22 AMPost a comment
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