Back to school already?!

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This past week, Gap began bombarding my in-box with back-to-school clothing ads.

As far as I can tell, "back-to-school" at Gap will always mean preppy. It varies from year to year--classic prep, punk-prep, 1980s fluorescent prep--but no matter what the trend is, you know you're gonna see some form of plaid. Gap's thrifty sister company, Old Navy, is offering punk prep for girls, and skater clothes for boys.

Personally, I hate this reminder that our long, warm summer days are so short-lived. Heck, I've barely convinced my kids to put on those shorts that I bought them back in April--you know, during the summer clothing sales.

Posted by at July 8, 2008 7:30 a.m.
Categories: Misc., Summer

Comments

#148091

Posted by unregistered user at 7/8/08 9:36 a.m.

I was equally taken aback by the office supply stores' back to school flyers in the Sunday paper...but as my husband reminded me, some colleges will be starting in just a few weeks. In fact, that reminds me, the 18 year old had better start sorting through what is going to college with her and what isn't, or she'll be throwing "whatever" in her bags on the way to the airport.

LOL about the plaid-it was the same 18 year old's choice every fall as a little kid. Now it's all skinny jeans, "tissue" T's, and flip-flops. How things change...

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#148116

Posted by unregistered user at 7/8/08 10:08 a.m.

It's like stores putting up Christmas trees before Thanksgiving......it just ain't right.

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#148409

Posted by unregistered user at 7/8/08 8:46 p.m.

GAP doesn't care about the summer enjoyment of kids. They care about sales.

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#149042

Posted by unregistered user at 7/10/08 8:03 a.m.

Not just The Gap--I've been getting Land's End back-to-school catalogs for a couple weeks now. And our school doesn't post supply lists--other than basics--before the end of August (with classroom assignments), but by then, Target et al are out of everything you need, and you have to pay full price.

We're still out in the sun, ignoring September! We'll hit Target/Fred Meyer in a month. Since kids wear shorts and tees until Halloween, I don't sweat the clothing; anything I buy in July will be too short by then!

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