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Weaponizing teleportationA San Francisco Chronicle story about the Air Force-funded study (1.6MB PDF) into the strategic potential of teleportation (previously noted on Buzzworthy) includes this wonderful expert assessment: Michio Kaku, a noted physicist and author at City University of New York, said "the only way to use (teleportation) as a secret weapon is to allow our enemies to bankrupt themselves thinking they can produce a teleportation machine." From the sceneWhat's it like in New Orleans now? Check out this incredible blog by a guy who's holed up in a downtown skyscraper trying to keep his company's data center running. He's also piping out webcam feeds showing the looting and whatnot in the streets.
Humans and hurricanesDon't blame Mother Nature's wrath over global warming for the incredible devastation wrought by recent hurricanes (damage from Katrina is already expected to reach $25 billion). MIT global warming expert Kerry Emanuel tells Salon that humans share a big part of the blame: The recent hurricanes in the Atlantic, Emanuel explained, represent a natural fluctuation. Every 20 to 30 years, since records started being kept in the 19th century, there have been big shifts in the frequency of hurricanes in the Atlantic. "For example, in the 1940s and '50s, there were very busy years, whereas the 1970s and '80s were very quiet years," he said. "And we've had a big upswing in the Atlantic beginning in about 1995. That's all natural." The cost of cracking downNothing, it seems, can dissuade the music industry from its legal crackdown on alleged pirates. Except maybe if the people being sued elect to fight back and make the crackdown too expensive, according to Cory Doctorow.
A wartime media hoaxThe Chicago Tribune tells the story of an astonishingly elaborate media hoax about a dead soldier who never existed and the young daughter he supposedly left behind. The most astonishing thing: many of those who helped the hoaxer pull it off -- including the amateur actors who pretended to be the girl and her father -- maintain they had no idea that they were involved in a hoax. They thought they were just playing parts in re-enactments for a documentary. (Has the "reality" TV culture undermined our credulity that much?) The apparent target of the hoax was Michael Brenner, who broke "the story" while a student reporter at the Daily Egyptian, the campus newspaper at Southern Illinois University Carbondale. (The confessed hoaxer insists Brenner was in on it and doubts still linger.) The Egyptian has apologized to its readers ("We blew it."). You can review the whole saga on its Web site. (Via Romenesko.)
Musical 'Nerds'Todd Bishop tells the story behind a new satirical musical called "Nerds" that spoofs, among others, legendary rivals Bill Gates and Steve Jobs. The creators' Web site features two sample songs in MP3 format, both poking fun at Gates. Check out Windows Rap, in which he boasts of being the "bitch pimp of the software biz."
Reality for 18-year-oldsBenoit University has released its Mindset List for the Class of 2009, spotlighting 75 things that have always been true for those born in 1987. Some examples:
Everyday chemistryEver wonder just what's in Cheese Whiz or artificial snow or teeth whiteners? Or why new cars smell the way they do? What's That Stuff? is a fascinating feature in Chemical & Engineering News explores the chemistry behind everyday things and products. (Via MAKE:Blog) 10 years laterElsewhere, Todd Bishop has put together a nifty retrospective look at the release of Microsoft's seminal Windows 95, which happened 10 years ago today. He suggested that I should share my own perspective on the event, so here goes: I was a beta tester, privy to an advance peak (complete with advance headaches) at the Modern Windows Experience. It's hard to believe now just how revolutionary Win95 was, but 10 years ago it delivered a quantum leap forward in usability, intuitiveness and attractiveness. Compared to the clunkiness of prior versions of Windows, 95 was positively ... Mac-like. If you don't remember what Windows was like before 95, trust me: you're lucky. Of course, nowadays we're all so used to living with Modern Windows that no one wonders anymore why you have to click the "Start" button to shut down your computer. But back then, people ragged Microsoft about that counterintuitive bit of labeling. (You know, I still haven't heard a particularly good explanation for it.) I also worked on developing content for the first iteration of what eventually became MSN. But back then, before Bill Gates latched onto the Internet, it was an AOL-style dial-up service called The Microsoft Network. In a way, though, MSN 95 had the same basic mission as MSN 2005: to be a "portal" offering unique content and services to members. (The current implementation works a lot better.) I helped build Microsoft Network service prototypes for my then-employer, American City Business Journals, and the regional office of the Small Business Administration. Neither effort bore fruit, although I demonstrated the seedlings during a Microsoft dog-and-pony show in Washington, D.C., that August (my one experience as a trade-show shill). The whole project quickly became moot after everyone decided that the Web was the place to be instead. ACBJ eventually did enter a partnership with Microsoft involving its small-business hub, then called bCentral, and MSNBC.com. Few people today probably remember The Microsoft Network -- but, astonishingly, you can still read the introductory literature in Microsoft's encyclopedic TechNet knowledgebase. I never cease to be amazed by what you can find in there. Bloggers face to faceP-I reporter Athima Chansanchai gets up close and personal with the members of the Seattle Weblogger Meetup Group.
Evil among the tech titansHere's one way to tell the big Internet and tech companies apart: Google says "We're not evil," and everyone believes them ... for now. Who'd I miss? Suggestions, additions and amendments for this list are more than welcome. The future of medicine
My prediction is that within 10 years, we will have a predictive medicine that will have two separate components. Open-source DRM?It seems like there's an open-source alternative for every other kind of software, so why not for digital rights management (DRM), too? Actually, there's a very good reason, as Cory Doctorow explains: There has never, ever been a DRM implementation that was intended to be user-modifiable. There can't be. It's like trying to make "dry water" or "hot ice." DRM is supposed to keep users from manipulating their players. Open source is supposed to encourage users to manipulate and modify their players. They are utterly incompatible. Automatic tippingWhen you dine out and pay with a credit or debit card, the restaurant could be temporarily charging you an automatic 20 percent tip -- without realizing it, according to P-I consumer affairs reporter Candace Heckman. Blame a default setting in some credit card terminals. The charges are supposed to be reversed within three days or so, but that doesn't always happen.
Nature, nurture and notesHow much of our appreciation of music is innate and how much is learned? The Music Universals Study, an online survey, aims to answer that question and others that are related. See this News.com story for more background on the project. Covers by FlickrHere's an interesting tool that generates faux magazine covers, complete with your choice of title and promo text, from publicly available images on Flickr. (Via Boing Boing.) Vodcasting how-toOver at Playlist, Christopher Breen put together a simple, eight-step guide on putting together your own vodcast (aka video podcast). It's Mac-oriented but since the process relies on Apple's cross-platform iTunes 4.9 and QuickTime Pro 7, it should work on Windows as well. Do floating ads work?Hard as it is to believe, those annoying "floater" ads that sometimes appear on news sites actually work, according to washingtonpost.com's Robert MacMillan: It's a fact that Internet users are sick of pop-ups and pop-unders. Despite the widespread adoption of Web browser enhancements that block pop-up ads, news sites continue to host "floating" pitches that don't pop up in another window. Instead, they drift across the page or hang in the middle, but are an inextricable part of it. And they click and do business with the advertiser. MacMillan cites as an example Wachovia Bank, which is currently running a floater campaign on washingtonpost.com. The bank has signed nearly 6,000 new customers through it since July 31 and a spokeswoman calls it "one of the best-performing placements on washingtonpost.com." Side note: SeattlePI.com general manager Lee Rozen is quoted on the second page of this column. Science and faithA front-page story in Monday's New York Times provided -- dare I say it -- a rational discussion of the debate over intelligent design. A story in today's Times looks at how scientists deal with faith -- especially in their own ranks. RSS's identity crisisSince I was on vacation last week, I missed the opportunity to weigh in on the Microsoft web feed controversy (although all I would've done was point out that they didn't coin the term and it's always been controversial). However, whatever you think of the name "web feed" -- I find it really clunky -- a new Nielsen/NetRatings survey indicates that the folks in Redmond are probably right in thinking that RSS needs a name that's easier to understand: Nielsen/NetRatings polled 1,000 members of its research panel who read blogs. It found that nearly two-thirds of the respondents either never heard of RSS (Really Simple Syndication) or did not know what the technology is used for. The study found only 11% of Web log readers use RSS to monitor blogs. Bill Burnham cites an even more compelling anecdotal example of the problem: Fact is, if you wander just a little bit outside of Geek-centric world of tech-related and VC-related blogs what you quickly discover is that RSS feeds are few and far between. Take political blogs for example. A couple of weeks ago I noticed that one of the political blogs I enjoy, which also happens to be in the top half of the Top 500 feeds, didn't appear to have an RSS feed. I contacted the author and asked him if he had an RSS feed and he asked me "What's an RSS feed?" ... Now remember, this guy is a professional blogger doing numerous posts a day and trying to earn a living off of his blog (and judging by his ranking on the Top 500, doing a better job of that than most), but RSS wasn't even on his radar and even after having the supposed benefits described to him, he hasn't been motivated enough to do much more than the bare minimum. Here's another way to look at it: an acronym whose meaning changes with each version is almost by definition too complicated to explain easily.
Amazonian myth-chiefWhen Amazon.com started letting customers post their own photos of products in its catalog, you just knew people would start having fun with it. Witness this mythological staging of Plamobil's Sea Serpent Nessie with Viking playset. A geek and a priestDuring the several months she spent at the P-I under an Alfred Friendly Press Fellowship, Malini Goyal, an editor from India Today, wrote some great stories about the experience of Indian emigres to the Seattle area. She focused on the dichotomy that defines their community, defined by polar extremes of affluence and struggle, of clinging to traditional culture while embracing new dreams. Nowhere is that dichotomy better illustrated than in her final story for us: a fascinating profile of Mahesh Upadhyay, a Microsoft engineer who moonlights as a Hindu priest. Startups get soberThe Times looks at the new discipline that characterize today's dot-com startups in the wake of the bubble bursting. As Jobster founder Jason Goldberg sums up the change: "Web 1.0: arrogance. Web 2.0: humility." Five years after the technology bubble burst and two years into its recovery, the hubris that shaped the 1990s tech startup is noticeably absent. One case study cited in the story is digital.forest, a local ISP known for staying lean and mean even during the Bubble Years. As the company's principals -- whom I've known for years -- tell the Times, their frugality ethic was hopelessly out of step with the VC-backed competition several years back. But unlike those rivals, digital.forest is still around after 11 years -- "little mammals amongst the dinosaur bones." Mob piracy? MaybeIs organized crime responsible for massive CD and DVD piracy? So claim the RIAA and the Los Angeles police, but Wired News has trouble finding much to support that claim. Black box alternatives?If airlines can give passengers high-speed Internet access in the air, why can't they just transmit flight data to the ground instead of relying on black boxes that could be lost or destroyed in case the plane crashes? Good question, and News.com's Declan McCullough has the answer. Disk vs. discIn case you ever wondered what the difference is between a computer disk and a computer disc, Apple posted a helpful explanation. Future of podcastingOver at Between the Lines, Dana Gardner posts some provocative thoughts about the future of podcasting -- or whatever we end up calling it once the medium outgrows the MP3 player paradigm: I suspect that "podcasting" is destined to be a global mass medium much more quickly than any of its current constituent parts can scale up. Not individual shows, mind you, but the medium in total in all its garrulous and granular glory. In order for the medium to scale to its potential, the endpoints for accessing and managing these audio creations need to expand in numbers faster than MP3 players, portable PCs/PDAs, and iTunes can. Catching upAnd now, we resume our regular programming. I'll begin by catching up on a few interesting items that appeared last week, while I was off ...
Blinding imagesAnother helpful public-service announcement from New Scientist: Researchers have finally found evidence for what good Catholic boys have known all along – erotic images make you go blind. The effect is temporary and lasts just a moment, but the research has added to road-safety campaigners’ calls to ban sexy billboard-advertising near busy roads, in the hope of preventing accidents. Clues point to GoogleNetBusiness 2.0's Om Malik connects the dots between some of Google's recent moves, from buying unused fiber-optic cables to sponsoring a public hot spot, and comes up with an intriguing theory: What if Google wanted to give Wi-Fi access to everyone in America? And what if it had technology capable of targeting advertising to a user’s precise location? The gatekeeper of the world’s information could become one of the globe’s biggest Internet providers and one of its most powerful ad sellers, basically supplanting telecoms in one fell swoop. ... (Via Paid Content.)
The social cost of extra chopsticksHow hard can it be to change the eating habits of millions of Chinese? Health officials in Hong Kong are finding out, according to the Wall Street Journal: Chinese health officials are trying to change the way people eat, pushing a utensil they hope will stem disease outbreaks: an extra pair of chopsticks. Reality bests game skillsFrom our sister paper, the Albany Times Union, comes empirical evidence that no, all those hours you spent playing "Grand Theft Auto" won't actually help you evade police during a high-speed car chase. Decor tips for GothsAs Xeni Jardin oh so eloquently puts it, Gothic Martha Stewart is a home-decorating site offering "helfpful tips on how to make your house a darker, more depressing place." We're No. 16!Despite its leftie reputation, Seattle ranks a mere 16th on the list of America's most liberal cities, according to the Bay Area Center for Voting Research. As P-I political reporter Neil Modie put it in his story today: Shocking news: granola-munching, monorail-worshiping, gay-rights-preaching, church-shunning, flannel-wearing, book-devouring, vegan-dining, obsessively recycling, salmon-protecting, pinot noir-sniffing, latte-sipping, war-protesting, bluer-than-blue-voting Seattle is not America's brightest beacon of liberalism. That would be Detroit, which is first place. If you're wondering, Provo, Utah, is dead last at No. 237. The ranking was based on voting patterns in the 2004 presidential election. No giant red planets hereBy the way, if you know anyone planning to set out the lawn chairs to see a gigantic Mars light up the night sky Aug. 27, tell them not to bother. It's all another Internet hoax. Pricing pratfallsThe most implausible-sounding stories can turn out to be quite real, once you factor in, well, human stupidity. Witness this account from Snopes.com about the veracity of tales about store clerks mistakenly scanning the wrong side of a CD whose cover art shows a bar code, ring up a lower price: In 2005, Sony BMG released a 3-CD set entitled Electric 80s. The cover art for this compilation of "the greatest Eighties electric hits" featured a reproduction of a UPC bar code, with the title "ELECTRIC 80s" placed in the space at the bottom of the bar code where the human-readable numbers corresponding to that code would usually appear. (The real bar code — the one used for scanning the price of the item at checkout counters — was placed in a corner on the back of the packaging, as it is for nearly every similar item.)
Steal a Segway and ...So, what exactly do you do with a stolen Segway? Not much, it seems: The burglars who wheeled 10 Segways away from a Concord [N.H.] truck dealership in April apparently couldn't figure out what to do with them. Concord police officers found all the motorized scooters stowed in a garage in Manchester last week, collecting dust and in perfect condition. Measuring an AI's IQNew Scientist reports that a pair of scientists have devised a universal IQ test for artificial intelligences: Traditional measures of human intelligence often won't be appropriate for systems that have senses, environments and cognitive capacities very different from our own. So Shane Legg and Marcus Hutter at the Swiss Institute for Artificial Intelligence in Manno-Lugano have drafted an alternative test that will allow the intelligence of vision systems, robots, natural language processing programs or trading agents to be compared and contrasted despite their broad and disparate functions. Sword vs. TaserSwords, chain mail and big wooden mallets are just no match for one of those newfangled Taser things. Explore that jobIf you're interested in learning about alternative occupations, and you have (quite) a few minutes to spare, check out Golden State Career Videos. It's a collection of QuickTime videos profiling 196 different jobs. Each is "designed to give you a 'snapshot' of the job and to help you, as a career investigator, 'try on' an occupation." The scale of spamSure, Microsoft's lawyer can call the $7 million settlement the company reached with spammer Scott Richter "something of a turning of the tide against spam," but as P-I editorial cartoonist David Horsey points out today, it's still a pretty strong tide:
Pacemaker for the brainP-I health reporter Julie Davidow looks at the controversy around the Vagus Nerve Stimulator, an implanted device recently approved for treating severe depression.
Temporary textbooksTo the best of my knowledge, I still have every one of my college textbooks (somewhere). Even so, I think I would happily have purchased less expensive e-book editions of many had they been available at the time -- even if the e-books expired after a few months. That's the business model being tested this fall by 10 schools across the country, News.com reports. Denim's downfallAlso to Slate, Michelle Leder says the denim bubble is about to burst: The $110 million "premium denim" market is beset by signs of excess. Consider the $128 jeans—for toddlers. Or the 400 percent markup: A pair that costs $60 to make retails for $300. Or the race to rush new brands into the stores: Seven for All Mankind, followed by Citizens of Humanity, followed by Stitch's … Meth mouth mythsOver at Slate, Jack Shafer debunks some widespread myths about the causes of meth mouth. He also takes the opportunity to make some salient points about moral panics and the hysteria they engender.
How long is Amazon's tail?One of the most stunning numbers cited in Chris Anderson's seminal The Long Tail was the contention that less than half of Amazon.com's book sales came from its 100,000 best-selling titles. Well, never mind. Anderson acknowledges that the estimate, based on a "forensic economics process" devised at the MIT Sloan School, was way off the mark. He invited Morris Rosenthal to try and estimate the true length of Amazon's tail using a different methodology. Rosenthal's answer is quite different, yet still significant: The bottom line: his research with aggressive assumptions puts the Long Tail (titles beyond the top 100,000) at 36% of Amazon’s book sales. Conservative assumptions, meanwhile, put it under 20%. Cross-checking it against Amazon’re book revenues seems to suggest something in the mid-to-high twenties. In either case, it’s certainly less than 57% and even 39%. But the Long Tail still appears to be somewhere between a quarter and a third of Amazon’s book business, which is a significant fraction by any measure. Plumpy'nut to the rescueYou may never have heard of Plumpy'nut, but it's saving the lives of starving children in Niger.
Lost technologiesCNet has put together an interesting list of top 10 tech we miss: Good technologies and products usually survive; poor ones usually go extinct. But not all of the technologies and tech products that have swirled down the drain of the tech gene pool deserved their fate. Here are some big, and some small, ideas that we thought we'd have with us forever, but that unfortunately have gone the way of the dodo. The list ranges from manned space exploration to the original Napster to the elegant, featuritis-free, first-generation PalmPilot. Most amusing entry: the Newton, "because what it thought we meant was often far more interesting than what we were really trying to say."
'Miracles' of scienceFlying is safer and crashes more survivable than you might think, the Christian Science Monitor notes: While people used words like "miraculous" to describe the fact that everyone got out alive of the Air France jet that crashed upon landing in Toronto this week, aviation experts are also crediting 20 years of advances in technology, training, and safety practices.
Indie casts and iTunesFor the record, the iTunes Music Store started listing podcasts on June 28, 2005. Yet just a month later, its list of top 100 podcasts has become the emerging medium's de facto standard of success, akin to the Billboard charts or the New York Times best seller list (and, to a lesser extent, Amazon sales rank). BusinessWeek assesses how Apple Computer has, once again, upended things and completely changed the podcasting landscape: In one of the shortest trajectories yet for a new Internet technology, podcasting has gone from the hands of indie developers to media giants in less than a year. Credit Apple. With typical finesse, it has created a centralized, easy-to-use service on iTunes that makes it a snap to find and listen to podcasts, the audio recordings that can be downloaded from the Net and played on a computer or portable music player. Apple also put out a new version of the iTunes software, which makes it easy for people to create their own podcasts, and invited all to post their creations on the site. Indie podcasters such as [Cinecast's Adam Kempenaar and Sam Hallgren] rejoiced, ready for the mainstream to embrace the technology they had championed. The article goes on to outline the tactics indie 'casters are using to market themselves beyond iTunes, and even offers some tips on how they might carve out successful niches. On a related note, comments to Heather Green's post on this subject at BusinessWeek Onine's Blogspotting point out that traffic for indie podcasts has still gone up because of Apple, even if they don't draw as big an audience as corporate brands. Mixed mindsetsSlate editor at large Jack Shafer explains why he doesn't trust the mainstream media audience anymore: Your average reader is not to be trusted because he just doesn't know his own mind. ... When asked how important it is to them to live in a country in which they can criticize the government, a resounding 81 percent of respondents say "very important" and 14 percent say "somewhat important." The verdict is almost unanimous.
Daily dinosaursBob Cauthorn explains why The Seattle Times is doomed. (As for the P-I, it sounds like we might just be on the right track with our new Seattle-centric focus.) Christian commerceLynn Harris writes about an interesting trend in retailing for Salon: ... an apparently growing number of small- and medium-sized-business owners ... are proudly hanging out their shingles with the word "Christian" -- or at least with a telltale symbolic dove, fish or Bible verse -- prominently displayed. There are now Christian real estate agencies, cellular and long-distance services, financial planners, computer repair guys, furniture stores, bed-and-breakfast associations, diets, yoga and karate instructors, and goat breeders. These companies -- in contrast to religious bookstores, for example -- do earthly things in, they say, a Christian way. Personally, I'm all for anything that gives auto shops an incentive to provide better-quality service ... Guns 'n' poses![]() P-I reporter Jake Ellison tells the interesting story behind the noirish portraits of gun-toting Whiskey Women that adron the walls of The Whiskey Bar in Belltown: "Every chick who comes in here wants to be on that wall," says Jenna Curtis, 27, whose figure along with that of another woman was added recently to the bar's wall. When rivals get stupidRob Enderle lists the many ways in which Apple and Microsoft are learning the wrong lessons from each other. As he sums it up, "It really feels like both firms have shifted to drinking 'stupid juice' and really need to go back and reassess their goals and directions." On shooting firstOver on Boing Boing, Xeni Jardin has assembled a nice roundup of thoughts and feedback concerning the International Association of Chiefs of Police's new recommendation that officers shoot suspected suicide bombers in the head. How to identify a suspected suicide bomber, you ask? The police organization's behavioral profile says such a person might exhibit "multiple anomalies," including wearing a heavy coat or jacket in warm weather or carrying a briefcase, duffle bag or backpack with protrusions or visible wires. The person might display nervousness, an unwillingness to make eye contact or excessive sweating. There might be chemical burns on the clothing or stains on the hands. The person might mumble prayers or be "pacing back and forth in front of a venue." Security expert Bruce Schneier, who assessed the wisdom of a shoot-to-kill policy last week, highlights the obvious constitutional question raised by this new policy. 'The most ...'We're beta-testing a new feature on SeattlePI.com. The Top 20 page lists:
If you're interested in seeing what other users are reading, saving or passing along, please give it a look. We welcome your feedback. And yes, we plan on adding "most" lists for other types of content in the future.
Inescapable influencesHere's another example of how thoroughly competitive reality shows have wormed their way into all walks of modern life. Xavier University professor Karim M. Tiro tells the campus magazine that his new course on "The History of the Pig in America" will include this Trump-inspired project: Students will design a web site or museum exhibition devoted to the history of the pig in America. I’m a fan of "The Apprentice," so the class will be divided into competing teams. I’m looking forward to seeing what names they give themselves. Tone your brainFrom Wired News: Among people who work with older adults, the concept of "cognitive fitness" has become a buzzword to describe activities that stimulate underutilized areas of the brain and improve memory. Proponents of brain-fitness exercises say such mental conditioning can help prevent or delay memory loss and the onset of other age-related cognitive disorders. Cinema by scientistsHow about this as a way to get more kids interested in science: train real scientists to write screenplays for Hollywood movies? That's the goal of $25,000 in Pentagon research grants, according to The New York Times. One person who's trying to make the career change, biophysicist Valerie Weiss, points out that scientists are actually well-suited for the movie biz: "They're inherently creative, and willing to take more risks than other people," she said. "They're searching for the unknown, they're compensated very minimally, they're going on blind faith that what they're searching for is going to pay off. And filmmaking is exactly the same way."
What links Microsoft and eBayWhat to Microsoft and eBay have in common? San Francisco Chronicle columnist David Lazarus' surprising answer: Phone sex.
Scan and stunNew Scientist's Barry Fox reports that someone has patented a scanning wand for airport security guards that doubles as a stun gun: If the passenger is a suicide bomber who realises the wand has found something, the guard might not have enough time to pull out handcuffs or a gun. So the new wand will have a hidden secret – a transformer which steps the detector’s battery power up to 100 kilovolts and feeds it to disguised metal electrodes at the end of the wand. Advice for bloggersInc.'s list of the top 10 things you should know before you blog is aimed at small businesses, but most of the advice applies to just about everyone. One item in particular: "Know why you're blogging." Spacebound simplicitySounds like NASA is embracing the KISS principle in a big way in planning the successor to the space shuttle. The New York Times reports that the space agency's next generation of launch vehicles will consist of more traditional rockets with payload and crew modules high above the fuel tanks that have proven some problematic for the shuttle. Different vehicles would be used for manned flights and unmanned cargo runs.
Left lane: passing onlyYes, it's actually against the law in Washington state to stay in the left lane of the highway if you're holding up traffic. It's only for passing other vehicles. This tidbit courtesy of today's Getting There column. A recipe for successAlthough 64 percent of Americans aren't really sure what a "podcast" is, David Pogue's pronouncement in The New York Times last week that "Apple has just mainstreamed podcasting" might seem a tad premature. Yet he's probably right. As Pogue puts it so eloquently, adding podcast support to iTunes and its online music store is yet another example of "the same essential formula" that has led Apple to one success after another over the past several years: Find an exciting new technology whose complexity and cost keep it out of the average person's life. Streamline it, mainstream it, strip away the geeky options. Take the credit. Identity controlOne Login to Bind Them All is an interesting Wired News piece that looks at current, and forthcoming, attempts to give people more control over how their personal information is disseminated online -- and over all the miscellaneous services that depend on unique identities: Identity 2.0 is the idea that people should have precise control over what others know about their personal data. As online shoppers know, we are expected to part with significant amounts of information to process even simple transactions online -- from names and addresses to credit card numbers and mothers' maiden names. And once the data has been sent off into the ether, it's anybody's guess what becomes of it. |
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