Actually, that's how most of the world refers to them - as "lego". Not "legos". I think it's just Americans who call them "legos". ie each brick is a piece of Lego, not a "lego".

Cory's piece is a bit ridiculous, particularly his description of the warning, which is about as innocuous as it could be.

I don't think the issue is Lego vs. Legos, I think its appropriate use of the brand name.

I believe TiVo wanted people to do the same thing. They don't want people to refer to their TiVo (and they definitely don't want you to "TiVo something". They want you to use your "TiVo brand Digital Video Recorder" to record shows.

They say it dilutes the brand.

(so that you'll settle for a cheap knockoff and still call it TiVo. Like with Kleenex and the cheap-o store brand, which you still call kleenex)

*rolling eyes*

Ah yes, the poor, downtrodden corporations need our help to protect their profits. What's next? Google suing bloggers who use their name as a verb?

Commercial interests are getting way too arrogant and pushy these days. I'm supposed to change the way I've referred to these little plastic thingees since I was a kid? Makes me want to buy my kids K'Nex instead of LEGOS from now on.