Personal Pygmalions

You can add lifestyle designer to the list of new occupations for the 21st century, according to The Wall Street Journal:

In a world where people are finding no end to the pressure to be stylish, the booming market for upscale personal services has spawned a new, even more rarefied creature: the self-described lifestyle designer.

Not to be confused with butlers, personal concierges or even image consultants, these advisers consider themselves general contractors of good taste. For as much as $450 an hour, they will insert themselves into a client's life and begin parsing everything from wardrobe and home decor to party planning, gift-giving and picking out the perfect car. About the only thing they won't do is run errands.