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Brian Chin's Weblog surveys the Web to spot what people are talking about ...

May 31, 2005

Inspired by the end of 'My'

Based what Todd Bishop's hearing from readers, Microsoft's decision to banish "my" from the desktop may prove to be one of the least unpopular changes it's ever made to Windows.

It's also encouraging no small amount of witty commentary online:

  • Airbag: "This is the sound of a million support calls about to happen. They are building a new campus in India just to handle all the traffic."
  • Nathan Weinberg: "This means no more 'My Computer', 'My Documents', 'My Pictures', 'My Chicken', or 'My Severe Arthritic Thrombosis'. Microsoft started the whole 'My' trend with Windows 95, and has decided, ten years later, that 'My' is sooo played, with widespread use in websites such as My Yahoo, My eBay, MySwitzerland, and My Invasive and Embarrassing Surgery."
  • Captain's Blog: "Yes, brilliant minds at Microsoft have decided to drop the 'My' prefix to certain desktop icons and folders, finally assuming that users are clever enough to realise that these things DO belong to them after all."
  • appoulsen.dk: "But then, who’s [sic] is it? Microsoft’s? Everybody’s? Does this mean we can share? So many questions…"
  • For more -- and more concise -- wisecracks, see the comments following this Neowin item.

A lot of the comments hint at more sinister motives, however:

  • TechSmec: "What difference will this make? None whatsoever, unless it's the first part of a sneaky plan by Microsoft to take ownership of your files. Perhaps future versions of Windows will have folders called 'Bill's documents that he's loaning to you'?"
  • HTMLfixIT: "The new folder naming conventions will indicate their new ownership, and 'My Computer' will become 'This Computer' and can be taken to mean Microsoft’s computer. Likewise 'Documents' can be taken to mean 'Microsoft Documents' due to their proprietary formats, in the case of Music and Videos, they can be taken to mean ownership by RIAA (Recording Industry Association of America) and Hollywood respectively. This bring things in line with Microsoft’s thought that ownership won’t be as important as usage in the future. 'Too many people apparently got the mistaken idea that they owned the stuff stored in those folders simply because of the folder names. We had to do something to change that misconception without making too much of a public fuss about it.' said a possibly existing Microsoft employee."
  • The Inquirer: "Of course there could be something more sinister to it. Pressure from the music business means that you can’t call those MP3 files ‘my music’, the various search engines seem a little too interested in storing your documents, and few people can say this is my computer these days. Maybe Vole [aka Microsoft] is simply reflecting the ephemeral nature of materiality. Or perhaps not."

Category: Mediasweep
Posted by Brian Chin at May 31, 2005 02:47 PM
Comments

I will miss My Sharona.

Posted by: Frank Catalano at June 1, 2005 08:40 PM
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