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Brian Chin's Weblog surveys the Web to spot what people are talking about ...

May 06, 2005

Your brain on e-mail

A new study has found that excessive day-to-day use of "always-on" communications technologies like e-mail and IM can be more distracting and and lower your IQ more than smoking marijuana.

Researchers from the University of London found that "an average worker's functioning IQ falls 10 points when distracted by ringing telephones and incoming e-mails ... more than double the four-point drop seen following studies on the impact of smoking marijuana."

Not only that, but checking in constantly is actually a form of addiction, they said, dubbing the condition "info-mania" -- and 62 percent of adults suffer from it. (See the complete press release PDF.)

Sounds alarming, doesn't it? Stowe Boyd, president of Corante and self-described "media subversive," argues that this is actually a good thing:

Continuous Partial Attention, which most think of as a disorder ... is a reasonable strategy for dealing with a sped-up world, but it requires shifting the measurement of productivity away from the individual -- like 'IQ' tests -- and looking at the productivity of connected groups. Time in today's world is yet another shared space: your time is truly not your own. We constantly monitor communications -- email, IMs, blogs -- to keep ourself situationally aware of what is going on around us.

The shift in focus is profound: you need to accept interrupts from others so that they can make progress on their activities, even though this decreases your personal productivity. But it increases the productivity of your contacts, and those dependent on their activities, and so on. It's a form of social altruism.

Incidentally, if you're wondering whether info-mania is any more addictive than marijuana, the San Francisco Chronicle consulted the experts to find out. Ryan Montana, a director at the Love Shack, a medicinal marijuana dispensary in San Francisco, put it in perspective thusly: "You can literally be spending hours a day checking e-mail. A person who is using prescription marijuana is not spending hours a day medicating."

In any event, Hewlett-Packard, which commissioned the study, offers a helpful guide on avoiding info-mania (PDF). The advice given is useful and practical -- e.g., write meaningful subject lines, set aside dedicated e-mail time each day -- although you've probably heard it all before. It also includes a concise, self-scored quiz to help you determine if you're an info-maniac.

Category: March of progress
Posted by Brian Chin at May 6, 2005 09:08 PM
Comments

I may be missing something important here but am I reading this correctly?

Attempting a task which requires concentration (ie, filling in an IQ test) while having a mood-altering drug (pot!) in your bloodstream is 4% less successful than when you are fully alert, but attempting such a task when being distracted by something/someone (eg, having someone repeatedly remove the pen from your hand every few seconds, a ringing bell, or an IM popup) makes you 10% less successful, but this somehow says something about pot and instant messaging?

I wonder if I can get funding to "prove" my boss lowers my IQ - after all, he often interrupts me while I am concentrating on work for progress reports, unrelated trivia (such as "why doesn't my excel do xxx") or in extreme cases, to move whatever goalposts I thought were fixed. That must make my job at least 20% harder to complete, thus proving my boss is five times as bad as smoking pot....

Posted by: Dave Howe at May 7, 2005 06:21 PM

Indeed this says that most people are unable to understand the results of a simple scientific study because they lack the critical thinking skills to break out of the technocorporate dogma, "Duh, all technology good." It should be particularly instructive that HP funded this study, maybe they've been talking too much with Bill Joy. Quite a bit of research has been carried out on how the unique interface of screen based information (the light, quickly moving images, large variety of choices) can actually restructure the mind making it less effective for complicated tasks. Perhaps your boss would have a similar effect, however most people don't have to deal with someone taking their pen all day long every five minutes. Many do have constant email access.

Posted by: Tom at May 13, 2005 12:30 PM
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