'Darth Chocolate'

What could be cuter than Mr. Potato Head as Darth Tater?

How about an M&M as Darth Vader?

A larger-than-life-sized "M-Vader" spokescandy appeared in New York yesterday to help launch the popular candy line's new dark chocolate varieties. It's the first time dark chocolate M&Ms have ever been available.

Available for a limited time starting April 2, the special "Darth Mix" features candies in black, maroon, purple, dark blue and silver. There'll also be a "Jedi Mix" featuring milk chocolate M&Ms in more uplifting colors: beige, cream, pastel green, gold and "lightsaber blue."

Meanwhile, you have to check out the Birth of the Chocolate M-Pire "movie trailer." It's an amusing spoof of "Star Wars" film trailers that's made downright hilarious by the presence of other "M-Pire" characters, including M&M-ized versions of Darth Maul, Chewbacca and the stormtrooper and Boba Fett shown here in a detail from the "Darth Mix" package.

StarWars.com offers the backstory on the "M-Pire" TV campaign.

Category: You can't make this stuff up
Posted by Brian Chin at March 30, 2005 09:48 AM