Bucks from blogs

Blog Business Summit founder Steve Broback and well-known tech journalist Glenn Fleishman -- whose niche sites include WiFi Networking News and Droxy -- just gave conference-goers a terrific crash course on how to make money from "entrepreneurial blogs." Their joint message: Yes, you can make money blogging about the things you love.

Both shared valuable insights -- and yes, wisdom -- with the crowd. Steve started from a marketing perspective with guerilla-marketing tips on how to evaluate the revenue-generating potential of potential blog ideas. Glenn started from a content perspective, telling people to pick a topic they're "obsessed" with, a space that they can own authoritatively through original reportage and/or analysis -- then finding ways to capitalize on and monetize that authority.

The key to both is Google's AdWords, which lets people buy keywords for contextual advertising, and AdSense program, which pays bloggers for carrying ads.

For details, check out Jeff Barr's excellent writeup.