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Brian Chin's Weblog surveys the Web to spot what people are talking about ...

March 02, 2004

Blogging's dirty secrets

Technology journalist Frank Catalano is shutting down his Random Bytes blog after a year. Why? The answers lie in what he calls "two dirty little secrets of blogging": it takes an awful lot of time, and odds are very few people are reading:

Sure, blogging is a new publishing mechanism (sort of). But it has more in common with wanna-bes who self-publish deathless prose through vanity presses, or pre-teens who pour their hearts out into diaries with flimsy locks, or little old ladies who write poetry with quill pens to read to their cats and store in the sock drawer, than with actual, grab-your-audience-by-the-hair (or other body parts) and get 'em to think writing.

Writing is not really writing without third-party validation and an audience. Validation comes in the form of filters. Editors who want to take a risk with your stuff in their publication. Publishers who are willing to pay you for it. Essentially, people who think it's worth their reputation and pocketbook to have others hear what you have to say.

As to the need for an audience, a writer without an audience is like the Zen tree falling in the forest. The tree may make no sound if no one is around to hear it. A writer makes no point if no one cares to read it. ...

In most cases, blogging is nothing more than a very public form of self-important self-abuse.

Category: Zeitgeist watch
Posted by Brian Chin at March 2, 2004 04:04 PM
Comments

I'm confused -- did he post three times in three months and expect an audience? ah, well...

Posted by: Anita Rowland at March 3, 2004 10:18 AM

If an audience of ten, or five, or two is enough for you, then so what? I've met new people and found new ideas and even traded cool things and made a bit of money through my blog, and it's far from popular. Plus, it has disciplined my writing and helped me find clients.

Sure, if you want world-changing power and influence, a blog might not be the way to get it. But if you write useful stuff, people will find it and read it. Whether it's worth the effort depends on what your goals are.

Posted by: Derek at March 3, 2004 01:08 PM

To the "three times in three months:" Exactly to the point as to why I'm giving it up. Not enough time to regularly post and develop an audience.

Posted by: Frank Catalano at March 4, 2004 08:47 AM
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