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Brian Chin's Weblog surveys the Web to spot what people are talking about ...
October 04, 2003Krispy Kreme krazinessBelieve it or not, an ongoing topic of debate in journalism circles is whether the opening of the first Krispy Kreme in a new market deserves the blowout coverage it usually gets from local media. Is it really legitimate news or just giving in to hyped-up marketing? (The P-I's as "guilty" as anyone in this regard.) American Journalism Review's Jill Rosen explores the issue, interviewing journalists on both sides of the fence. Most newspapers, TV newscasts and radio programs find it hard to ignore the opening of a new Krispy Kreme outlet. Actually, they probably don't even try. When a store comes to town--any town--it's treated like a news event, from the time its plans pass the zoning board to its meticulously razzmatazzed grand opening. Rosen's interview subjects offer a variety of theories to explain why journalists seem to love covering Krispy Kreme. My favorite is an engagingly cynical explanation from Star Tribune columnist Doug Grow: In Krispy Kreme, journalists see the brass ring, the way to reach the Everyreader. "We want to prove we're not this big, corporate, cold, lefty newspaper--we're a newspaper of the people," he says. "And what shows this more than getting excited over a donut shop."Category: Mediasweep Posted by Brian Chin at October 4, 2003 07:59 PM Comments
KRISPY KREME ROCKS!! KRISPY KREME ROCKS!! KRISPY KREME ROCKS!! KRISPY KREME ROCKS!! KRISPY KREME ROCKS!! Post a comment
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