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August 04, 2003

Flash mob fever

If you're not familiar with them, flash mobs are a new fad sweeping digitally hip populations around the globe.

Reporting from Berlin on how the flash mob scene is developing overseas, the New York Times' Otto Pohl offers this pithy explanation:

Called into being on short notice by Web sites and e-mail distribution lists, flash mobs meet at an appointed time, engage in some organized spontaneity for a few minutes, then rapidly disperse. The activities are innocent, if mysterious, and tend to bring together loose groupings of surprisingly conventional looking young adults.

Salon recently explored the inner workings of a New York flash mob, finding it part mischief, part performance art and part protest against the Powers That Be. Two women explained their participation with a couple of my favorite quotes so far this year:

Susan, 21, who heard about the project from a friend, said, "It's sort of like being at a protest, but without the politics." Melanie, 22, agreed, "It's not like you have to have a cause, to be an activist."

To learn more about flash mobs, and to track where they're erupting, check out:

  • FlashMob.info and mob(b)blog for updates on where mobs are organizing.
  • CheeseBikini, for detailed coverage of flash mob activity worldwide.
  • Smart Mobs, a collaborative blog inspired by futurist Howard Rheingold's book of the same name that often delves into the deeper social and political significance of the phenomenon. Beyond protesting against nothing in particular, that is.

Has flash mobbing hit the Seattle area yet? Yup, there was one last Friday in Redmond, apparently, and FlashMob.info reports "rumblings" of another coming next week in the Emerald City.

Category: Zeitgeist watch
Posted by Brian Chin at August 4, 2003 02:35 AM
Comments

I've been interested in this phenomenon for quite a while now, I like how random the activities are. My personal favorite, the flash mob that gathered in NY to buy a "love rug" for their commune. I want a love rug too.

Posted by: kris at August 4, 2003 10:50 AM

What is a flash mob , what is all of this about? what purposes are the gatherings for, Discussion enlightenment? I still don't get it? what is done at these flash mobs and what is trying to be accomplished?

Posted by: Charles at August 5, 2003 05:54 AM

I can't speak from experience but the point appears to be forming the flash mob in the first place -- using modern technology to get a group of mostly strangers to gather in one place at one time to do one thing. That "one thing" is often something innocuous, like having everyone applaud for 15 seconds. But the same techniques could be used to assemble a spontaneous protest rally, in theory.

Posted by: Brian Chin at August 5, 2003 02:38 PM

Flash mob is reflecting living modern/urban life
(no meaning ... ???!!!),
however: I love lasting/lasting time and my wife
(my meaning!)!!!

... and my children, and my grandchildren and/and/and/and/ ... and !!! ... the lasting/lasting time !!!

Posted by: Nils Jørgen Aunaas at August 7, 2003 03:58 AM

Looking to set up a flash mob in Seattle! Anyone want to help?

Posted by: kampkrusty at August 13, 2003 11:24 AM

Hi
keep blogging.......

Posted by: Software Services at June 17, 2005 03:30 AM

Hi
Keep blogging........

Posted by: Software Services at June 17, 2005 03:31 AM

Nice Bolg

Posted by: Business Process Outsourcing India at October 26, 2005 10:21 PM

Nice Bolg

Posted by: Business Process Outsourcing India at October 26, 2005 10:25 PM
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